Samsung Czechoslovakia used DSM to help promote their newest product Samsung Gear S3. They used it for their “#StyleByGear Best Outfit” competition.
Samsung used the DSM Facebook Page Photo Album solution.
During the summer, Samsung’s photographer took pictures of the most stylish people he met while traveling the country. Those pictures were uploaded on their Facebook page.
You can see the Facebook photo album here: #StyleByGear Best Outfit Competition
Samsung asked their Facebook fans to “like” the photo of the best outfit. The photos with the most number of likes surely affected the decision of the judges.
The selection of judges were able to pick the winners of this competition. The campaign were successful.
Samsung signed up for a DSM plan and officially became a DSM customer on August 18, 2017.